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INDEX
~ADVENT TO ZZZ~ -
PROJECTWHAT I SEE, FIND, AND MAKE
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COLOPHON
- WHO WRAPPED - THIS WEBSITEYE JIN♥︎CHOI
I KNOW YOU WANT TO UNWRAP MEINDEX - PROJECT CATEGORY YYYY 1 WEB DESIGN . WEB DEVELOPMENT 2025 2 DRAWING . PRODUCTION . HAND-CRAFTING . GOODS DESIGN 2025 3 DRAWING . GOODS DESIGN 2025 4 DRAWING . PRINT . POSTCARD 2025 5 WEB DESIGN . WEB DEVELOPMENT . 2D & 3D GRAPHICS 2024 6 GRAPHIC . PRINT . POSTER 2024 7 BRANDING . GRAPHIC . PRODUCTION 2024 8 GRAPHIC . VISUAL EXPERIMENT . WEB DESIGN . WEB DEVELOPMENT 2024 9 GRAPHIC . PUBLICATION . WEB DESIGN . WEB DEVELOPING 2023 10 GRAPHIC . BRANDING . MOVING IMAGE 2023 11 GRAPHIC . PRINT . PHOTOGRAPHY 2022 12 GRAPHIC . PRINT . PHOTOGRAPHY 2022 13 PRINT . INTERACTIVE 2022 14 GRAPHIC . MOVING IMAGE 2021 15 GRAPHIC . INTERACTIVE . WEB DESIGN . WEB DEVELOPING 2021 16 GRAPHIC . PUBLICATION . MOVING IMAGE 2021 17 GRAPHIC . MOVING IMAGE 2021 18 GRAPHIC 2021 19 GRAPHIC . MOVING IMAGE . GAME DESIGN 2021 20 GRAPHIC . BRANDING . IDENTITY 2020 21 BRANDING . INSTALLATION 2017 22 GRAPHIC . MOVING IMAGE 2019 23 GRAPHIC . INTERACTIVE 2016 24 GRAPHIC . POSTER . WEB DESIGN CONCEPT 2019 25 FILM . VIDEO . PROMOTION FILM 2016 26 GRAPHIC . DRAWING . MOVING IMAGE 2017 27 GRAPHIC . ILLUSTRATION 2017 Website for
Graphic & Web design
Developing
Key visual
TypefacesYe Jin Choi
Ye Jin Choi
Ye Jin Choi
Ye Jin Choi
Helvetica Neue
Junction
Savoye LET
Montserrat
Hubballi
IBM Plex Sans KR
Key visual — 3D, AI-assisted post-production & compositing.
Ye Jin Choi All rights reserved. 2026.❤︎☀︎ Education
MA Graphic Communication Design(MAGCD), Central Saint Martins, UK (2021-2023)
MA Entertainment and Contents Design, Kookmin Univ., KR (2017-2020)
BA Entertainment Design, Kookmin Univ., KR (2014-2017)
☁︎ Thesis
A Study on the Branding Based on Vilem Flusser’s Gesture Theory (2020)
MA Entertainment and Contents Design, Kookmin Univ., KR
⛰︎ Awards
Central Saint Martins 2023 Graduate Show Identity [Finalist] (2023)
☂︎ Participation
+ Exhibition. Central Saint Martins Shows 2023, London(UK) (2023)
. An Emergency Landing of Tomatoes, Seoul(KR) (2017)
. Design Connect: Chohyung(Design art) Exhibition, Seoul(KR) (2016)
+ Project. Founder & Designer of SanSan Press, (2024-present)
Established and manage a independent design studio, overseeing all aspects of visual design and production
. Participated in Market Root with a independent design studio @sansan.press, UK(2024-present)
. Central Saint Martins Graduate Show identity design [Finalist], UK (2023)
. In-house video for SK Lubricants Corporation, KR (2020)
. Commercial SNS webcomics for Seoul Store(Korean Online-select Shop), KR (2019)
. SNS promotion contents design for CRP(Creative Rocket Platform) from SOOM Foundation, KR (2018)
. Calendar design assistance for Helena, Jang, KR (2018)
. The Heart of Song, Samil-lo Warehouse Theater Production Performance Dissertation (Stage Video Design), KR (2018)
. KBS Special DocumentaryKorea’s Great Science and Civilization Heritage Series, KR (2016)
vol.3 Joseon’s Astronomy, Adapt the Sky
vol.4 Armillary Clock, Fix a time of Joseon
. KBS Documentary UHD Nature’s Time Capsules in UNESCO’s World Heritage - 8 Episode’s, KR (2016)
vol.2 Secret Garden, Back Garden of Changdeok Palace
♠︎ Work/Internship
KBS(Korean Broadcasting System) Media Tech Internship, KR (2016)
♦︎ Certificates
Adobe Photoshop
Final Cut Pro X
♦︎ Languages
English . Korean . Japanese❤︎Ye Jin(SanSan 뫼뫼) is a multi-disciplinary designer from Seoul, based in London. She studied Entertainment design especially focusing on moving images in her BA, and graphic communication design in her MA.
She is interested in all the things happening in our daily life and enjoys translating the ideas and text into experimental images. Furthermore, she explores not only 2d and 3d graphic images but also publications, photography, and various interative methodologies such as coding, and installation works.
▫︎ lifeitsbeautiful.xyz ↗︎
▫︎ yejinchoi.w@gmail.com ↗︎
▫︎ @sansan.wip ↗︎
▫︎ @sansan.press ↗︎❤︎↓ Website & key visual by Ye Jin Choi. 2026. T: 0 A: 0 Count started on 07 Feb 2025